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Tips for setting up the perfect display!

So you are ready to start your journey selling your crafts or doing direct sales! You have your product, you signed up for an event... now what? Merchandising can be overwhelming but attracting customers is a science that has been developed for ages. What gets people to your table? Here are a few tricks and tips to make sure that your day is successful and you get as much customer interaction as possible.


Tip#1 - Plan out your area before the day of the event.

For most local shopping events, you will receive the measurements for the space that you will be using, whether or not you need a table/chairs, and if there is electricity. With this information, you can create a basic schematic of the area that you have, what product you have to display and what you can use to make it work. Try setting up your table at home (if possible) and take pictures to remember how you had everything placed. Create a list of all of the supplies that you will need (duct tape is your friend...), and be sure to check it off prior to packing everything up. This will help relieve some of the stress of setting up and you will be sure not to forget anything! Make sure if you do anything with your display, have a solid-colored, full length table cloth! This is key. It looks more professional and less messy. Get a couple so you can switch them out as well.


Tip #2 - Use Vertical Space.

Most people set up their table with products laying flat, and that takes up your space very quickly. Don't forget, you can't go any wider, but you can go higher! A great method to get your items up vertically would be to purchase plate displays from the dollar tree, grab a small shelf from your local thrift store and repaint it, grab an old door and add hooks to it from ReStore, or even use upside-down boxes with another cloth over them to add interest and variable height to your display. Here are some fun inspirational pics that we found from pinterest:

Credit to https://girlinthegarage.net/2019/05/portable-display-ideas-markets-fairs/ for a bunch of these pics!


Tip #3 - Make sure your items are clearly priced

It's important for people to know how much your items are as they are planning out how much they want to spend, etc. If you are unsure of how to price your items, we will add resources in the future to help with the psychology of spending and what your time/resources are worth. But for now, let's make sure your merchandise is tagged with either a sticker, or tag and the prices are very clear. A great tool to use is a small printable label that has ultra-removeable adhesive so it doesn't leave an icky residue but stays on your product when transporting them. If you happen to have products that are similar and a basic price structure, a clearly written sign works as well. Here is a super fancy sign that we would love to have but it can be much simpler. Canva offers a free membership for online image and graphic creation, and a nicely printed sign in a frame does the trick!


Someone please make me one of these awesome signs! Here is the pin online: https://www.pinterest.com/pin/373165519131933263/


Tip #4 - If using multiple tables, create a "horseshoe" where people enter your space.

People are 68% more likely to buy items after they enter the space of a vendor when that display has drawn them in. When the front is open and people are surrounded by your product, they feel a connection to you and your craft. Make sure that after you get them in your space, you do a few things: 1. Greet them warmly - I've been to too many vendor events where people haven't spoken to me at all. People need to feel welcomed. 2. Offer them your business card or promotional item - People like something tangible that can remind them of you. It may seem a bit "old school" but people hold on to those items longer than we could ever know! 3. Showcase your "loss leader" - We all have that one item that takes 2 seconds to make (Ok, maybe longer) and is between $1-$5. Think stickers, pins, keychains, etc. These items draw people in and create a connection to purchase your higher end items.


Tip #5 - Brand Yourself!

If you don't already, make sure you have basic branding elements for your business and display. Build your color design, signs, and labels around this! Make sure to use a solid, full length table cloth. It looks more professional and less messy. We will have a basic marketing blog in the future, so come back to look for that! Here are some statistics about the colors that stand out the most when people are at a vendor event:

  1. Blue: 53%

  2. Black, Gray, and Green: 28%

  3. White: 27%

  4. Red: 17%

  5. Orange: 15%

Psychologically, Blue calls to mind feelings of calmness or serenity. It is often described as peaceful, tranquil, secure, and orderly. Blue is often seen as a sign of stability and reliability. The thing is, not everyone can just have a display with the same color, so how do you stand out among the crowd? Have a "call to action" color! Pick a color that pops against your tablecloth and calls people to take this, or these items are on sale. We all look for that orange or red sticker when at a retail store. Use this in your booth as well! Here are some examples:


See how the green pops against the white? It's simple and attracts the eye.











Ok, this display is incredible! Consistent colors, it's warm and inviting, vertical space is being used, and what is that I see on the left hand side? A pop of red!









It may seem like a lot, but as with everything, the more you do these events the easier they will be. After a while, it seems like second-nature to unpack all of your amazing merchandise, set it up for maximum sales and you will see your sales continue to grow.


As we said before, we will have more blogs with info on basic marketing, how to price your items, and more. Check back often for our fun tips and tricks, send us a note to let us know how your display looks and as always, have fun!


-Your friends at N.Event

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Hi All! And Welcome to N.Event the website! This has been such a fun and exciting experience already and we hope that we can bring some of that fun and excitement into the community! I know our hour